The phrase in question represents a promotional event common during the Halloween season, where restaurants or other food service establishments offer meals without charge to children, often with the purchase of an adult entree. These offers are typically valid on or around October 31st. For instance, a restaurant might advertise that for every adult meal purchased, one child under a certain age receives a complimentary meal from a designated kids’ menu.
Such promotions serve several purposes. They can drive increased customer traffic during a time when families are already seeking activities and entertainment. The events also offer a potential benefit to families by reducing the cost of dining out. Historically, these promotions have been a way for businesses to participate in community events and provide a perceived value to their patrons, thereby fostering goodwill and repeat business.